Staff Guide

Using ChatGPT Efficiently

ChatGPT is a powerful business tool and a shared company resource. Choosing the right intelligence level and using the right tool for each task helps everyone work efficiently while preserving advanced capabilities for the jobs that genuinely need them.

The simple rule Use Instant for everyday work. Move higher only when the task genuinely requires deeper analysis.
Default: Instant
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When to use higher intelligence

Higher levels are for tasks where extra reasoning is likely to materially improve the result.

Medium

Use for moderately complex document reviews, comparisons, workflow planning or a problem that Instant has not handled well.

High

Use for difficult business analysis, detailed technical work, complex process design or multi-step problem solving.

Extra High / Pro

Reserve for genuinely demanding work. These settings use more of the available usage allowance and should not be the everyday default.

Once the complex task is complete, switch back to Instant.

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Use the right tool for the job

ChatGPT can do many things, but it is not always the most efficient production tool.

Use ChatGPT for

  • Writing and improving social media copy
  • Brainstorming campaign ideas
  • Drafting emails, letters and reports
  • Research, planning and analysis
  • Reviewing information and solving business problems

Use Canva or approved design software for

  • Finished social media graphics
  • Banners, flyers and brochures
  • Branded marketing materials
  • Photo layouts and visual assets
  • Video editing and multimedia production
Write a Facebook post in ChatGPT, then create the finished branded graphic in Canva.
Ask ChatGPT to improve brochure wording or generate campaign ideas, then complete the design in Canva.
Avoid generating large numbers of photos, banners, flyers or promotional graphics from scratch in ChatGPT when dedicated design software is available.

Best practice

Use these four rules as the default approach.